Google Ads Cost

Understanding the cost of Google Ads is crucial for businesses looking to leverage pay-per-click (PPC) advertising to drive traffic and conversions. The cost of Google Ads can vary widely based on several factors including industry, competition, keywords, and campaign objectives. Below is a general pricing guide to help you understand the potential costs associated with Google Ads campaigns.

Campaign Type	Small Business	Medium Business	Large Business	Notes
Search Ads	₹10,000 – ₹25,000 / month	₹25,000 – ₹75,000 / month	₹75,000 – ₹2,00,000+ / month	Includes keyword research, ad copy, targeting, and reporting
Display Ads	₹8,000 – ₹20,000 / month	₹20,000 – ₹60,000 / month	₹60,000 – ₹1,50,000+ / month	Banner ads on websites, retargeting, and audience targeting
Shopping Ads	₹12,000 – ₹30,000 / month	₹30,000 – ₹80,000 / month	₹80,000 – ₹2,00,000+ / month	For e-commerce businesses, product feed setup included
YouTube Ads	₹8,000 – ₹25,000 / month	₹25,000 – ₹70,000 / month	₹70,000 – ₹1,50,000+ / month	Video ad creation, targeting, and analytics reporting
PPC Audit & Optimization	₹3,000 – ₹10,000 / audit	₹10,000 – ₹25,000 / audit	₹25,000 – ₹50,000+ / audit	Monthly performance review, bid adjustments, and recommendations

• Costs above are for management fees, not including the actual ad spend.

• Pricing varies with campaign complexity, targeting, and competition in the niche.

• Regular optimization is recommended for best ROI.

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