Microsoft Ads (formerly Bing Ads) is a paid advertising platform that displays ads on Bing, Yahoo, and
partner networks. It allows businesses to reach a slightly different audience than Google Ads, often at a
lower cost-per-click, while still driving targeted leads and conversions.
Our Approach
At Digitalness, we design and manage Microsoft Ads campaigns for maximum
efficiency and ROI:
- Keyword Research & Targeting: Find high-intent,
relevant keywords that your audience searches for.
- Ad Copy Creation & Optimization: Craft compelling ad
content that drives clicks and conversions.
- Campaign Setup & Structure: Organize campaigns, ad
groups, and targeting to maximize efficiency.
- Landing Page Optimization: Align ads with landing
pages to improve conversions and Quality Score.
- Bid Management & Budget Control: Optimize bids to
get the best results while managing costs.
- Tracking & Reporting: Monitor clicks, impressions,
conversions, and provide actionable insights.
How Digitalness Helps Your Business Grow
- Expanded Reach: Access Bing, Yahoo, and partner
networks to reach additional potential customers.
- Targeted Traffic: Ads reach users actively searching
for your products or services.
- Cost-Effective Marketing: Often lower CPC compared
to Google Ads while maintaining high-quality leads.
- Improved Conversions: Optimized campaigns and
landing pages turn clicks into leads or sales.
- Data-Driven Growth: Continuous analysis and campaign
refinement ensure ongoing performance improvement.
In Short
Microsoft Ads management by Digitalness helps your business achieve targeted traffic, better ROI,
and measurable results, expanding your paid search reach beyond Google to grow leads and revenue.