PPC Cost

The cost of Pay-Per-Click (PPC) advertising can vary widely based on several factors including the industry, competition, target audience, and the specific goals of the campaign. Below is a general overview of PPC costs for different types of businesses and services. Please note that these are indicative prices and actual costs may vary.

Service Type	Small Business	Medium Business	Large Business	Notes
Google Ads (Search/Display)	₹10,000 – ₹25,000 / month	₹25,000 – ₹75,000 / month	₹75,000 – ₹2,00,000+ / month	Includes campaign setup, keyword research, ad copy, and basic reporting
Bing Ads / Microsoft Ads	₹8,000 – ₹20,000 / month	₹20,000 – ₹60,000 / month	₹60,000 – ₹1,50,000+ / month	Alternative to Google Ads, smaller audience but cost-effective
Remarketing / Retargeting Ads	₹5,000 – ₹15,000 / month	₹15,000 – ₹50,000 / month	₹50,000 – ₹1,00,000+ / month	Target past website visitors for higher conversions
PPC Audit & Optimization	₹3,000 – ₹10,000 / audit	₹10,000 – ₹25,000 / audit	₹25,000 – ₹50,000+ / audit	Monthly performance review, bid adjustments, and reporting

Notes:

• Prices are indicative and can vary based on specific business needs and market conditions

• PPC costs are exclusive of ad spend, which is charged separately.

• Pricing varies depending on campaign complexity, number of ads, and targeting.

• Managed PPC services often include continuous optimization for best ROI.

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